In this campaign, the images selected are rich with emotion, designed to capture attention and draw viewers in immediately. I opted for a dark, gritty aesthetic to evoke a sense of urgency and to reflect the serious nature of the topic. This mood is carried throughout every campaign element, from the visuals to the typography, which was specifically selected to convey a sense of worry and disorder. To further engage and inform the audience, I included a statistic on the percentage of people affected by PTSD. This data serves to educate and emphasize the importance of the campaign, making it relatable and impactful to those who encounter it.